V3.1 Updated 16/06/25
This is the data protection policy (“Data Protection Policy") for information collected by MuirCorp Ltd, known as Muir Wood & Co (together “Muircorp”), and https://www.muirwood.co.uk ("Site"). The Site is operated by or on behalf of Muircorp.
At Muircorp, we want to be clear and transparent about the information we collect, how we use the information, where we store the data and how it is protected.
Our Data Protection Policy explains:
– Who we are and what we do
– What information we collect and why we collect it.
– How we use that information.
– The choices we offer, including how to access and update information.
We’ve tried to keep this Data Protection Policy as simple as possible but if you have any questions, please feel free to contact us.
We are MuirCorp Ltd, trading as Muir Wood & Co. We do research for technology clients and help startups build their customer-centric capabilities.
Our registered address is Muircorp Ltd 13 Hilbre Road, West Kirby, Wirral, CH48 3HA.
We collect information to provide better services to all those with whom we deal.
Our client projects usually involve speaking to or spending time with customers around the world, face to face or remotely. The types and formats of information that we capture vary from project to project but often involve video or sound recording and photography. All participants are required to sign a consent form that informs them about the specifics of the project. This covers what we will be recording and how participant data is to be used and shared.
We also sign off with our clients on how we securely handle customer data for the duration of the project and how it is disposed of subsequently.
We are guided by the Market Research Society on best practices for ethical treatment of participants and their data.
For example, information that you provide to us when contacting us for inquiries about projects, other commercial opportunities, participating in research, employment details if you send us a CV, resumé or other details of your employment history in connection with an advertised job vacancy or a general enquiry regarding employment opportunities with us. When you do, we may ask for personal information like your name, email address, telephone number and other details.
We may collect information about the parts of the Site that you use and how you use it. This information includes:
Device information
We may collect device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number).
Log information
When you use our Site, we may automatically collect and store certain information in server logs. This may include:
– Details of how you used our Site
– Internet protocol address
– Device event information, such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL
– Cookies that may uniquely identify your browser
Local storage
We may collect and store information (including personal information) locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches.
Cookies and similar technologies
We may use various technologies to collect and store information when you visit our Site, and this may include using cookies or similar technologies to identify your browser or device. You may set your browser to block all cookies, including cookies associated with this Site or to indicate when a cookie is being set by us.
We use personal information to manage and operate our business, including to conduct research projects, develop and maintain our contacts and recruit staff. Where necessary, we may also use personal information to protect the interests of Muircorp, our employees and affiliates (for example in the event of a legal claim).
When you contact us, we keep a record of your communication to help us remember who we’ve spoken to and why. We may use your email address to inform you about our business, such as letting you know about upcoming events or changes to our business.
We use the information we collect from our Site to provide, maintain, protect and improve it and to protect our users. We may use information collected from cookies and other technologies to improve your user experience and the overall quality of our Site.
If EU data protection law applies to our processing of your personal information, it is important that you know the lawful basis on which we process your personal information. We rely on the following legal basis, under EU data protection law, to process your personal data:
– Where we have obtained your consent, for example to participate in our research activities. You can withdraw your consent at any time, but we may still need to retain a record of your correspondence with us.
– Where it is necessary to comply with a legal obligation, for example under anti-money laundering or anti-bribery legislation.
Muircorp is headquartered in the UK, but collaborates with clients around the world. Consequently, information we collect may be transferred to, and stored in, the US and other countries where the data protection laws may offer a lower standard of protection than in your country of residence. Where personal information is transferred outside the EEA, we will take all steps reasonably necessary to ensure that it is subject to appropriate safeguards and that it is treated securely and in accordance with this Data Protection Policy.
We share personal information with companies, organisations and individuals outside of Muircorp in the following circumstances:
With your consent
We may share personal information with companies, organisations or individuals outside Muircorp when we have your consent to do so.
For external processing
We provide personal information to our affiliates or other trusted businesses or persons to process it for us, for example using a transcription service, based on our instructions and in compliance with our Data Protection Policy and any other appropriate confidentiality and security measures.
For legal reasons
We may share personal information with companies, organisations or individuals outside Muircorp if we have a belief in good faith that access, use, preservation or disclosure of the information is reasonably necessary to:
– meet any applicable law, regulation, legal process or enforceable governmental request.
– enforce applicable terms of service, including investigation of potential violations.
– detect, prevent or otherwise address fraud, security or technical issues.
– protect against harm to the rights, property or safety of Muircorp, our users or the public, as required or permitted by law.
We work hard to protect our Site and any information that we hold from unauthorised access or unauthorised alteration, disclosure or destruction. In particular:
– We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
– We restrict access to personal information to Muircorp employees, contractors, service providers and agents who need to know that information in order to process it for us and who are subject to strict contractual confidentiality obligations. They may be disciplined or their contract terminated if they fail to meet these obligations.
If you are resident in the European Economic Area and/or your personal information is processed in the context of our UK office, you have certain legal rights in respect of the personal information about you held by us. This includes the right to obtain a copy of this information on request, and the right to correct, amend or delete such personal information or object to it being used for certain purposes (including marketing). We may ask you to verify your identity before we can act on your request.
We will comply with any requests to exercise your rights in accordance with applicable law, and so there may be circumstances where we are entitled to refuse your request. For example, where permitted to by law, we may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup systems).
Where we can provide information access and correction, we will do so free of charge, except where it would require a disproportionate effort (where we are permitted to charge a fee under applicable law). We aim to maintain any information we hold and our Site in a manner that protects information from accidental or malicious destruction.
To make any requests regarding your personal information, or if you have any questions or concerns regarding your personal information, you should contact us using the details below. You are also entitled to contact your local supervisory authority for data protection. In the UK, the data protection authority is the Information Commissioner’s Office.
Our Data Protection Policy applies to all of the services offered and businesses operated by Muircorp, but excludes services and businesses that have separate privacy policies that do not incorporate this Data Protection Policy.
Our Data Protection Policy does not apply to services offered or businesses operated by other companies or individuals. Our Data Protection Policy does not cover the information practices of other companies and organisations that advertise our services and that may use cookies, pixel tags and other technologies.
Our Data Protection Policy may change from time to time. We will post any Data Protection Policy changes on this page and, if deemed necessary, we will provide a more prominent notice.
Please submit any questions, concerns or comments you have about this Data Protection Policy or any requests concerning your personal information by email to data@muirwood.co.uk
For the purposes of EU data protection law, Muircorp Ltd is the data processor and/or controller.