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We are independent researchers trying to answer this question. If you have bought something recently that took a bit of thought before committing, we would love to hear about it.
We are looking for a wide range of people and a wide range of purchases. You do not need to be especially online or tech-savvy. The survey takes around three minutes. The research is initially focused on the UK, but you’re welcome to take part if you live elsewhere.
At the end, you can optionally:
- Receive a copy of the published findings
- Be considered for a paid 30-minute follow-up interview
For more information on how we collect and use your data, please read our Data Protection Policy.
Shopping has changed. The way people discover products, get recommendations, compare options and make decisions looks very different from even a few years ago. But most of what gets written about how people shop is produced by the platforms and companies that have a stake in the answer.
We want to hear from real people about what actually happens when they are trying to decide what to buy. This research is part of How People Buy Now, an independent annual study into how purchase decisions get made. The findings will be published openly, and everyone who provides their contact details at the end will receive a copy.
Know someone who does not spend much time online or would not describe themselves as particularly tech-savvy? We would especially love to hear from them. Please send them this link.
Muir Wood & Co is an independent qualitative research consultancy based at Somerset House in London. We work with brands and growth teams who want to understand their customers more honestly.
The findings from this research will be published and may also inform commercial work with clients. We are being transparent about that because we think you deserve to know. Your survey responses are anonymised, and if you provide contact details at the end we will only use them for the purposes you have indicated.