Activation

Get more customers to that wow moment, faster

We help teams understand what their best customers value most, then remove the obstacles stopping others from getting there.

"We had an immediate uplift in conversion rate and decrease in sales cycle as a result of the work.  The new language really aligned with our customers’ job to be done"

^{Paul Wickers: CEO at Huggg}

‍Book a free discovery call

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The problem

• Sign-ups look healthy, but momentum drops quickly
• Features exist, but value doesn’t land soon enough
• Teams disagree on what “activation” really means

Dashboards show what is happening. They don’t explain why.

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What we uncover

• What your best customers actually value early on
• The moments that create belief, not just usage
• Where friction, confusion, or misaligned expectations creep in

This sharpens product decisions and onboarding fast.

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Case study: 4x conversion for Huggg

Huggg had a strong, unique corporate gifting solution, with loyal, repeat customers coming from sales. But self-service customers didn't seem to get the value.

We uncovered friction during their onboarding process which prevented self-ervers from grasping and experiencing the unique value.

Addressing these issues resulted in a 4x increase in self-serve activation, along with higher spend.

Read the full case study here.

We've also done activation projects for Condé Nast | Tailfin | Veygo | Bionic

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How we typically work

• Interviews with high-fit customers and near-misses
• Fast synthesis, no jargon
• Outputs that product, marketing, and growth can all use

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This is for you if:

• Activation is a board-level concern
• You want clarity, not more onboarding tweaks

Not for you if:

• You’re only looking to A/B test copy

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Speak to Andrew

If activation feels fuzzy or contested, a short diagnostic can help. Book a call below.

We also run small, focused training sessions for in-house teams who want to build this capability themselves.