Customer Value Diagnosis: Advanced Research Training

Who are your best customers, and why do they buy?

After 100+ client research projects, we've identified three critical questions that even successful businesses can struggle to answer:

1. Who are your best customers? Shared characteristics that make someone your ideal customer
2. Why do they value your product? The real problem that your product solves for them, in their words and life context
3. What made them start looking for a solution? The journey they took before buying - which starts way before the standard e-commerce funnel

When you master extracting these insights, growth follows. We've seen it happen repeatedly:

• Tailfin: 30% conversion increase
• Exactly.ai: 10x paid user growth
• Huggg: 4.1x conversion increase
• Deliveroo: Millions in new revenue

We call this process Customer Value Diagnosis.

We’ve found that even teams who regularly speak to customers can get buying and value jumbled up with other kinds of product feedback. Other times, the insights might exist in team members' heads but haven't been articulated clearly or translated into action.

That's why we're finally teaching our exact methodology in this intensive one-day masterclass.

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What you'll master

Drawing on 15+ years of research expertise, including 3 years working in startups, we'll bring you up to our professional standard so that you can run your own diagnostic study:

✓ Identify and recruit your highest-value customers (not just the most willing volunteers)
✓ Conduct interviews that repeatably reveal real life buying motivations and journeys
✓ Master three essential frameworks: Ideal Customer Profile, Value Prop Canvas, and Holistic Buyer Journey
✓ Drive team alignment through compelling outputs and playbacks
✓ Use AI-powered workflows to add efficiency to your workflow and sense check your insights

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Who should attend

Product managers, designers, marketers and researchers at companies who:

• Have existing customers but need deeper understanding to unlock growth
• Already run some research but want to level up their skills
• Are comfortable with tools like ChatGPT, Sheets and Miro
• Want to extract insights that actually drive business results

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What you'll get

Training on the exact tools that we use on client projects, with fun people in a cool venue.

• Complete templates and frameworks ready to use
• Work on relevant case studies, with live customers
• AI prompt library specifically for customer value research
• Small, curated group (max 10) for personalised attention and mutual assistance
• Unique venue in Somerset House

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Price & logistics

Price: £495 + VAT (Early bird: £345 + VAT)
‍Duration: Full day (includes breaks, lunch and networking)
‍Location: Somerset House, London
‍Next date: TBD - sign up below for interest

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