Acquisition

Get more customers by understanding why people actually choose you

We uncover real buying motivation and decision dynamics, then help you use that insight to sharpen messaging and acquisition strategy.

"These insights enabled us to prioritize our product and marketing backlog, define our OKRs for the next period, and ultimately improve customer acquisition. The framework remains a core part of our ongoing strategy."  

^{Tonia Samsonova, CEO at Exactly.ai}

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The problem

• Traffic isn’t the issue. Conversion feels weak
• Messaging sounds plausible, but doesn’t quite land
• Growth experiments are optimised on surface behaviour, not real intent

We address this by speaking with recent buyers to contextualise the traffic data, test your messaging and surface growth opportunities.

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What we uncover

• What buyers are really trying to get done when they choose you
• The moments, doubts, and trade-offs shaping their decision
• Which messages resonate because they reflect reality, not positioning decks

This gives marketing teams something solid to build on, using the actual words of their customers.

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Case study: 10x paid customer acquisition for Exactly.ai

Exactly is a generative AI platform for creatives that allows them to produce artwork in their own style. They initially had a very diverse range of users, from fine artists, to tattoo artists, to agency designers. It was hard to please all of these groups at once, so they needed to focus.

We helped them to understand who were their best, paying customers and why they valued the platform so much.

This helped them to target their language and marketing efforts at a group that had excellent product-market-fit and resulted in a 10x uplift in conversions from freemium to paid.

Read the full case study here.

We've also run acquisition projects for a medical home diagnostics provider | Veygo | Simple Online Pharmacy | Tutorful | The Office Group

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How we typically work

• Short, focused qualitative engagements
• Direct access to senior decision-makers
• Clear outputs designed to inform messaging and acquisition activities, not sit in a folder

Often the first step in a longer relationship.

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Let's talk

If acquisition feels harder than it should, book a call below.

We also run small, focused training sessions for in-house teams who want to build this capability themselves.